360 Degree View of Guest and
Hospitality Industry Experiences
The ground-breaking three-dimensional research
study—Understanding Gluten and Allergen-Free Experiences
of Guests & Hospitality Worldwide—was released at
The National Restaurant Association’s Restaurant and Hotel/Motel
Show in Chicago. Focused on eating out and travel experiences,
this innovative study surveys guests managing food allergies, customers
living with celiac / coeliac and gluten-free diets, as well as the
food service and hospitality professionals who cater to these individuals.
The primary purpose of this 90-day benchmarking
study, sponsored by AllergyFree Passport® and its affiliate
GlutenFree Passport®, is for guests and hospitality professionals
to begin to understand each others’ experiences and improve
the dialogue between both sides of the table.
Since safely eating out is cited as one of the
top concerns for those managing special diets, this research will
provide a 360 degree view of consumer and business experiences. With
guests, hospitality professionals and communities working together—food
allergies, celiac / coeliac and special diets can become universally
understood and accepted everywhere!
In recognition of food allergy and celiac / coeliac
awareness initiatives occurring around the world coupled with one
of largest hospitality conference with over 70,000 attendees from
100-plus countries, the survey was launched in May 2007.
To be a part of the Understanding Gluten and
Allergen-Free Experiences of Guests & Hospitality Worldwide study,
individuals and businesses can share their experiences by going
to the home page and accessing the respective links or by visiting
the following websites:
Each survey takes approximately 15 minutes to complete.
All feedback is confidential and will not be shared with any third
party. Only one submission per e-mail address will be accepted.
Upon successful submission and if requested; you
will receive complimentary eating out educational materials and be
entered into various prize drawings. In addition, by December of
2007, an electronic Executive Summary of key findings can be sent
to you if indicated.
Thank you in advance for sharing your gluten and
allergen-free experiences as a guest or a business!
It is our hope that this study will ultimately
empower individuals with the knowledge to safely and confidently
live a better quality of life. At the same time, businesses can leverage
the empirical data to justify new programs and services addressing
this underrepresented portion of the global population.”
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